Privacy Policy

PRIVACY POLICY

Last updated: June 18, 2026

Valyra operates this store and website, including all 
information, content, features, tools, products, and 
services available to you, the customer (the "Services"). 
Valyra is powered by Shopify, which allows us to provide 
you with the Services.

This Privacy Policy describes how we collect, use, and 
disclose your personal information when you visit, use, 
or make a purchase or other transaction through the 
Services, or otherwise communicate with us. If there is 
a conflict between our Terms of Service and this Privacy 
Policy, this Privacy Policy governs with respect to the 
collection, processing, and disclosure of your personal 
information.

Please read this Privacy Policy carefully. By using and 
accessing any of the Services, you acknowledge that you 
have read this Privacy Policy and understand how your 
personal information is collected, used, and disclosed.

PERSONAL INFORMATION WE COLLECT OR PROCESS

When we use the term "personal information," we mean 
any information that identifies or could reasonably be 
linked to you or another individual. We may collect or 
process the following categories of personal information, 
depending on how you interact with the Services and as 
permitted or required by applicable law:

Contact details, including your name, address, billing 
address, shipping address, phone number, and email 
address.

Financial information, including credit card, debit card, 
and financial account numbers, payment card information, 
financial account details, transaction details, payment 
method, and payment confirmation.

Account information, including your username, password, 
security questions, preferences, and settings.

Transaction information, including items you view, add 
to your cart, save to a wishlist, purchase, return, 
exchange, or cancel, as well as your transaction history.

Communications with us, including information you provide 
when contacting us, such as customer service inquiries.

Device information, including information about your 
device, browser, network connection, IP address, and 
other unique identifiers.

Usage information, including information about how you 
interact with the Services, such as how and when you use 
or browse them.

SOURCES OF PERSONAL INFORMATION

We may collect personal information from the following 
sources:

Directly from you, including when you create an account, 
visit or use the Services, contact us, or otherwise 
provide us with your personal information.

Automatically through the Services, including information 
from your device when you use our products or services or 
visit our website, including through the use of cookies 
and similar technologies.

From our service providers, including when we engage them 
to enable certain technology or when they collect or 
process your personal information on our behalf.

From our business partners or other third parties.

HOW WE USE YOUR PERSONAL INFORMATION

Depending on how you interact with us or which Services 
you use, we may use your personal information for the 
following purposes:

Providing, personalizing, and improving the Services. We 
use your personal information to provide the Services, 
including processing payments, fulfilling orders, 
remembering your preferences, sending account-related 
notifications, processing returns and exchanges, creating 
and managing your account, arranging shipping, enabling 
product reviews, and offering a personalized shopping 
experience.

Marketing and advertising. We use your personal 
information for marketing purposes, such as sending 
promotional emails and displaying advertisements based 
on your activity on the Services or other websites.

Security and fraud prevention. We use your personal 
information to authenticate your account, provide a 
secure shopping experience, and detect or prevent 
fraudulent or illegal activity. You are responsible for 
keeping your account credentials confidential.

Communicating with you. We use your personal information 
to provide customer support, respond to your requests, 
and maintain our business relationship with you.

Legal reasons. We use your personal information to comply 
with applicable law, respond to valid legal requests, and 
enforce or investigate potential violations of our terms 
or policies.

HOW WE DISCLOSE PERSONAL INFORMATION

We may disclose your personal information to third 
parties for legitimate business purposes, including:

With Shopify, vendors, and other third parties who 
perform services on our behalf (such as IT management, 
payment processing, data analytics, customer support, 
cloud storage, and order fulfillment).

With marketing and advertising partners to provide 
marketing services and advertising to you. Depending on 
where you reside, you may have the right to direct us not 
to share your information for personalized advertising 
purposes.

When you direct, request, or otherwise consent to our 
disclosure of certain information to third parties.

With our affiliates or within our corporate group.

In connection with a business transaction, such as a 
merger or sale, to comply with applicable legal 
obligations, to enforce our Terms of Service or applicable 
policies, and to protect the rights of the Services, our 
rights, and the rights of our users or others.

RELATIONSHIP WITH SHOPIFY

The Services are hosted by Shopify, which collects and 
processes personal information about your access to and 
use of the Services to provide and improve the Services. 
Information you submit to the Services will be transmitted 
to and shared with Shopify, as well as third parties who 
may be located in countries other than your own. For more 
information about how Shopify uses your personal 
information, please review Shopify's Consumer Privacy 
Policy.

THIRD-PARTY WEBSITES AND LINKS

The Services may contain links to third-party websites. 
We are not responsible for the privacy or security 
practices of these third parties. We recommend reviewing 
their privacy policies before providing any personal 
information.

CHILDREN'S DATA

The Services are not intended for use by children, and 
we do not knowingly collect personal information from 
minors, as defined by applicable law. If you are a parent 
or legal guardian and believe your child has provided us 
with personal information, please contact us using the 
details below to request its deletion.

SECURITY AND RETENTION OF YOUR INFORMATION

No security measures are perfect or impenetrable, and we 
cannot guarantee "perfect security." We retain your 
personal information only for as long as necessary to 
fulfill the purposes outlined in this Privacy Policy, 
unless a longer retention period is required by law.

YOUR RIGHTS AND CHOICES

Depending on where you reside, you may have some or all 
of the following rights regarding your personal 
information:

Right to access. You may have the right to request access 
to the personal information we hold about you.

Right to deletion. You may have the right to request that 
we delete the personal information we hold about you.

Right to correction. You may have the right to request 
that we correct inaccurate personal information.

Right to data portability. You may have the right to 
receive a copy of your personal information and request 
that we transfer it to a third party, in certain 
circumstances.

Managing communication preferences. We may send you 
promotional emails, which you can opt out of at any time 
using the unsubscribe link included in those emails. You 
may continue to receive non-promotional emails, such as 
those related to your account or orders.

You may exercise any of these rights by contacting us 
using the details provided below. For more information 
about how Shopify processes your personal information, 
please visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any 
of these rights. We may need to verify your identity 
before processing your request, as permitted or required 
by applicable law. We will respond to your request within 
a reasonable timeframe, as required by applicable law.

COMPLAINTS

If you have concerns about how we handle your personal 
information, please contact us using the details below. 
Depending on where you reside, you may also have the 
right to lodge a complaint with your local data protection 
authority.

INTERNATIONAL TRANSFERS

Please note that we may transfer, store, and process your 
personal information outside the country in which you 
reside. If we transfer your personal information outside 
of the European Economic Area (EEA) or the United Kingdom, 
we will rely on recognized transfer mechanisms, such as 
the European Commission's Standard Contractual Clauses 
(SCCs), or an equivalent mechanism, unless the transfer 
is to a country recognized as providing an adequate level 
of protection.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time, 
including to reflect changes to our practices or for 
operational, legal, or regulatory reasons. We will post 
the updated version on this website and update the "Last 
updated" date accordingly.

CONTACT

If you have any questions about our privacy practices or 
this Privacy Policy, or if you would like to exercise any 
of your rights, please email us at 
support@valyrabeauty.com, or contact us at: Strada 9 Mai 
Bloc 2A Scara 7 Ap. 77, Petroșani, HD, 332111, Romania.